"Integrity", the moral cornerstone for both enterprise and employees to sustain;
"Responsibility", the attitude to take heavy work with due diligence;
"Innovation", the fundamental driving force for enterprise development, and career advancement.
"Dedication", the voluntary action of devoting to work, love one's job, enterprise and country.
"Aim", people-oriented, honest quality, perfect service.
"Business", starting from ones own, fine management, heartful service.
"Management" attitude determines altitude, habits decides capability, details determines success or failure.
"Services", perfect service, excellent achievement.